Grow your own Mini Garden!

For three consecutive years Mega produced one of the most successful Instant Loyalty Promotions ever! We've created more than 150 million Mini Gardens and are seen as the number one supplier for this impactful campaign.

During spring 2015, 2016 and 2017 consumers were able to collect 20 different Mini Gardens to start growing their own Mini Garden at home. The campaigns generated a lot of positive buzz and PR and entire households were going crazy about what they accomplished at their own home.

Mini Gardens won the "Best Premium of the Year" Award in 2015

Because of the integrated marketing communication and the sustainable, organic look and feel of the campaign, Mini Gardens won the 'PromZ Premium Promotion of the Year 2015' award. Reactions from both consumers and the media were very enthusiastic. Communication experts say that a new 'Evergreen' is born!

The campaign was created for Ahold Delhaize in The Netherlands in 2015, 2016 and 2017 and for Dansk Supermarked in 2016.