Minions Pencil Toppers

When Universal's hit movie The Minions hit the big screen Mega launched a great campaign at Plus Supermarkets in The Netherlands. With every €15 basket-spend consumers received a flowpack containing one of 16 popular Minions characters. The figurines were used as a collectible item but also functioned as a pencil-topper.

Thousands of kids stood outside Plus stores to collect, trade, and ask other consumers for their Minions.