Muppet Hand Puppets

For the first time ever Albert Heijn (Ahold Delhaize) changed the concept of a free give-away. This time, the consumer had to collect a number of stamps in order to be eligible to buy one of the hand puppets for only €1. It was such a huge success that the hand puppets sold out in just a couple of weeks.

Alongside the hand puppets the consumer also received a voucher giving a discount on a cinema ticket for the The Muppets movie that was on release at that time.

The theatre was sold separately and gave kids the opportunity to create their own play at home, using the fun and fluffy hand puppets of some of the most famous characters in the world.